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7 Ways to Effectively Market Your Laundromat and Rise Above the Competition

#1 – Effectively Brand Your Laundromat Developing an overall brand for your laundromat is essential to making your mark in a competitive industry. Your website and all signage, advertising, social media accounts, etc. should look and feel consistent. Bright colors and bold fonts should help catch people’s attention, but you should also define the voice…

How to Convert Your Coin-Op Laundry to a Laundromat that Accepts Cards & Other Forms of Payment

It seems that everything these days is moving digital. Laundromats are no different, so converting your coin-operated laundromat to a card-based one that also accepts digital payments has many advantages.   Step One: Find the Card System That is Right for You Researching the card systems available is a crucial first step when considering moving…

Where is the laundry industry heading in 2019?

Family owned and operated, Card Concepts, Inc. was born from over 40 years of experience in the vended laundry industry. Steve Marcionetti helped start CCI with his family in 2000. He has seen many changes in the laundry business and has helped hundreds of laundromat owners take advantage of those changes. We sat down with…

What to Consider When Writing Your Laundromat Business Plan

Planning is invaluable when starting a laundromat business. Outlining the details of your facility, equipment, services, and personnel will give you a better sense of what you will need to start your business, while analyzing yourself, your competition and your target customers will help you understand your market and how your business fits into it….

Is a Laundry Card System Worth the Cost?

Are you thinking about purchasing a card system for your laundromat? Do you have worries about it being an investment without a return? Here are three reasons why investing in laundry card technology has a high ROI and benefits laundromat owners and investors.   1. A Laundry Card System Increases Revenue Build Float By having…

3 Sources of Additional Income for Your Apartment Complex or Hotel

Are you looking for ways to increase revenue on your property? Here are three profit generating resources that won’t require a lot of staffing, financial investment or management.   Source #1: Vending Machines Vending Machines provide a convenient amenity for guests / residents and a simple source of income for property owners. Think Outside the…

Laundromat Technology Trends: High G-Force Machines

Laundry equipment manufacturers are continually upgrading their equipment with the latest technological advances. One of the latest innovations are machines with a high “g-force” number. But what is g-force technology, and what are the opportunities and costs for your laundry business? What is a high G-Force machine? A high-speed washing machine or high g-force machine…

Using Technology to Solve Your Laundromat Customer’s Biggest Complaints

Your customers are the key to the success of your laundromat. Understanding what their needs are, what they have come to expect in a laundromat, and their frustrations can help you increase customer satisfaction and in turn, the profits of your laundromat. On the other hand, failing to understand those needs can be detrimental to…

Benefits of a Complete Card System Versus a Mobile-Pay Only System for Your Laundromat

Today’s laundromat customers prefer to use their smartphone for purchases and have come to expect to be able to pay for goods and services via mobile device. Mobile-pay is a great option for laundry purchases because it is fast, secure, easy and convenient. However, if you’re using a mobile-pay only system, you could be missing…

Creating a Marketing Plan for Your Multi-Housing Property

Marketing is a large component of increasing business for your property. Having a marketing plan in place will help you attract renters to your property and turn them into residents. Here are five steps to developing a winning marketing plan for your property. Perform a SWOT Analysis Make a list of your property’s strengths, weaknesses,…